--- title: The Clash Between Consumer Demands and Responsible Food - IFT - Watch Now --- [![IFT Student Association](https://info.ift.org/hs-fs/hubfs/Ift_Oct2015/Images/ift_rgb_horiz_266x86.jpg?width=266&height=86&name=ift_rgb_horiz_266x86.jpg "IFT Student Association")](https://www.ift.org/) ## Video: The Clash Between Consumer Demands and Responsible Food Consumer demand has never been more powerful and persuasive. And while they're often rooted in trying to do what’s “right” or “healthy,” these demands can result in unintended consequences like increased food waste, higher fossil fuel usage, nutrition-related misconceptions, or risks that threaten food safety. In this video, **The Clash Between Consumer Demands and Responsible Food**, an esteemed panel of industry leaders and experts explore the complexity and challenges food companies experience when well-intentioned consumer demands are in direct conflict with their eco-friendly, healthy, and sustainable intent. ### More: IFT Webcasts - IFT's catalog of live and on-demand webcasts (available **free to IFT premier members**) features** over 90 webcasts**, highlighting everything from "New Ingredients & New Opportunities" to "The Plant-Based Diet Evolution: the Consumer, Scientific Evidence, and Food Formulation" to "Artificial Intelligence and Machine Learning Applications in Sensory Evaluation." **[Check out the IFT Knowledge Center](http://www.ift.org/knowledge-center/learn-online.aspx)** to see more about IFT's **online learning opportunities** (a perfect way to stay up-to-date on **the latest science of food trends**!) **Institute of Food Technologists**  525 W. Van Buren, Ste 1000 Chicago, IL 60607 Phone: +1.312.782.8424 | Fax: +1.312.782.8348 | Email: [info@ift.org](mailto:info@ift.org) © Institute of Food Technologists    [Terms of Service](https://www.ift.org/About-Us/Terms-of-Use.aspx) | [Privacy Policy](https://www.ift.org/About-Us/Privacy-Policy.aspx) | [Sponsorship & Advertising](http://www.ift.org/mediakit) Stay connected with IFT: [![IFT on Facebook](https://www.ift.org/image_resize_cache/%7B265592B8-6C23-4BAB-BE46-C1865C59D32F%7D_20100322T025112_13x13.gif "IFT on Facebook")](https://www.facebook.com/IFTfoodscience) [![Linked In](https://www.ift.org/image_resize_cache/%7BCFDA81C8-FD1A-45B1-9823-F8387D132EDA%7D_20100205T040138_13x13.gif "Linked In")](http://www.linkedin.com/groups?home=&gid=36409&trk=anet_ug_hm&goback=%2Ehom) ![rss](https://www.ift.org/image_resize_cache/%7B0185A8D6-A63E-473E-8C10-4D510489B473%7D_20100205T040221_13x13.gif "rss") [![Twitter](https://www.ift.org/image_resize_cache/%7BFF5BC354-B5C1-48DB-BD43-96743D779037%7D_20120829T024011_13x13.gif "Twitter")](http://twitter.com/#!/IFT) [![IFT on YouTube](https://www.ift.org/image_resize_cache/%7BF41FC3D1-D851-4829-A4BA-BC3A905DF58F%7D_20100322T025123_13x13.jpg "IFT on YouTube")](http://www.youtube.com/user/IFTlive#p/u) [Help](https://www.ift.org/About-Us/Contact-Us/Solve-a-Problem.aspx) | [Contact Us](https://www.ift.org/About-Us/Contact-Us.aspx)