Join us Online June 22–26, 2020
Register soon - Spots are limited!
The online course will be held from 11:00 am - 1:00 pm EST each of the five days. You will get the opportunity to listen to lectures, participate in Zoom breakout rooms, and engage with other attendees!
Our world has been fundamentally changed by the global pandemic. Consumer behaviors have been radically altered by quarantines, economic shocks, and future uncertainty. The changing consumer landscape offers both challenges and opportunities for product developers and food companies.
Our virtual five-day short course will teach you the fundamentals of design thinking and give you hands on experience with a selection of design thinking tools that you can use to uncover post-COVID consumer needs and shape your organization’s innovation efforts.
Whether your company makes consumer products, ingredients, packaging, or machinery – this workshop provides basic concepts in design thinking and brings those concepts to life with small group exercises. Over the course of five days you’ll practice techniques to discover unmet consumer needs, define problems and value propositions, pitch concepts, and get customer feedback.
This short course is structured as a series of five two-hour, synchronous training sessions. Participants will be required to complete homework assignments in-between sessions. Participants are expected to participate in all sessions. Sessions will rely on a combination of lecture and small group work as participants “learn by doing” and practice applying design thinking tools.
Each day of this course focuses on a different step in the design thinking process. Over the course of five days participants will take a worked example from opportunity identification through to consumer testing and iteration.
Day 1: Using Empathy to Identify Post-COVID Opportunities for Innovation
June 22, 11am-1pm EDT
- What is the best starting point for creating new products?
- How do we identify “fertile ground” for identifying post-COVID opportunities?
- How do we understand shifting consumer needs post-COVID?
- How can we gain a deeper understanding of customers?
Day 2: Defining Problems Worth Solving
June 23, 11am-1pm EDT
- How do we aggregate insights from user-centered research?
- What methods add clarity depth to our understanding of the problem?
- How do we decide which problems are worth solving?
- How can we separate post-COVID fads from lasting trends?
Day 3: Brainstorming and Prioritizing
June 24, 11am-1pm EDT
- Where do good ideas come from?
- How can we generate solutions that are not just “more of the same”?
- How can the principles of improv improve our ideation sessions?
- After generating many ideas, how do we identify the good ideas?
Day 4: Prototyping Solutions
June 25, 11am-1pm EDT
- What is the purpose of prototyping?
- What are the right ways and wrong ways to use prototyping?
- How do we use low-fidelity prototypes to validate solutions?
Day 5: Testing and Iterating with Customers
June 26, 11am-1pm EDT
- Why is it necessary to test early concepts with customers?
- How is customer testing changing post-COVID?
- What methods can we use to run faster customer facing experiments?
- What are the “do’s” and “don’ts” of customer testing?