Critical Insights from IFT

Food Production Consumer Perceptions and Social Media Trends

Food production technologies aim to produce safe, nutritious and sustainable foods that consumers desire. But consumers do have perceived notions about some beneficial technologies, such as biotechnology (bioengineered foods), cell-cultured foods (“clean meat” production) or integrated pest management (pesticides), which may contribute to an off-putting feeling when making purchase decisions. Our presentation will unmask consumer perceptions about these technologies, explore how consumers prioritize concerns when making food choices and how they respond in social media to communication tactics.

IFT Membership – IFT members have access to great resources like this presentation, as well as opportunities to grow their networks, expand their scientific knowledge about the latest trends and research in the science of food, and so much more. Learn more about IFT’s membership offerings.