Critical Insights from IFT

Overcoming Clean Label Challenges in the New Trust Economy

Trust. Influence. Reputation. Accountability. Consumers are demanding more transparency in every aspect of their lives—especially in what they and their families eat. Join us for an engaging, interactive session with a TED talk style dive into this free-from movement where 1 in 4 consumers demand a clean label in over half of the foods they buy. Learn why perception is reality, driven by the new trust economy where likes on social media signal trust more than marketing content from large corporations or scientific “facts” from academia or the government. Backed by 30,000 responses from US primary shoppers and a database of hundreds of thousands of behavioral measures from a community of “Clean Label Enthusiasts™,” we will offer six recommendations for how to overcome the clean label challenge for market success.

IFT Membership – IFT members have access to great resources like this presentation, as well as opportunities to grow their networks, expand their scientific knowledge about the latest trends and research in the science of food, and so much more. Learn more about IFT’s membership offerings.