Critical Insights from IFT

2020 Vision:
Science Communication Challenges for the New Decade

This presentation offers a new paradigm for nutrition communicators by encouraging conduits of nutrition science information to take a more aggressive approach encouraging journalists to stop perpetuating nutrition and health myths. Too often, the very people who should be extinguishing the fires of misinformation are fanning the flames instead, either through a hasty approach to science, politicizing what should be a strictly science-based discipline, or using misleading reportage on nutrition science to serve a third-party agenda. Not only has this contributed to the decades of misguided advice and fad nutritionists, it has encouraged sound-bite science or the actual denigration of science. Focusing primarily on the most commonly miscommunicated issues of red meat, salt, corn syrup and similar "hot-button" ingredients, the presenters will demonstrate how chronic circumventing of science-based communication has handicapped nutrition communicators and the public for decades, and strategies to limit these miscommunications in the future.

IFT Membership – IFT members have access to great resources like this presentation, as well as opportunities to grow their networks, expand their scientific knowledge about the latest trends and research in the science of food, and so much more. Learn more about IFT’s membership offerings.