--- title: Default HubSpot Blog --- [![IFT Logo_Horizontal_CMYK-1](https://info.ift.org/hs-fs/hubfs/IFT%20Logo_Horizontal_CMYK-1.png?width=250&height=102&name=IFT%20Logo_Horizontal_CMYK-1.png)](https://www.ift.org/)   # Default HubSpot Blog ## [Sample - How To Post](https://info.ift.org/default-blog/attract-visitors-with-compelling-blog-content-sample) Posted by [Lindsey Petramala](https://info.ift.org/default-blog/author/lindsey-petramala) on May 5, 2014 10:14:43 AM - [Tweet](https://twitter.com/share) --- **INTRODUCTION:** Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant [keywords.](https://app.hubspot.com/l/keywords) Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead. ** Need some inspiration?** Check out these "How-To" examples from the HubSpot blog: - [How to Write a Blog Post: A Simple Formula to Follow ](http://blog.hubspot.com/marketing/how-to-write-blog-post-simple-formula-ht) - [How to Do Keyword Research: A Beginner's Guide](http://blog.hubspot.com/marketing/how-to-do-keyword-research-ht) - [How to Write an Effective Meta Description (Yes, They Still Matter) ](http://blog.hubspot.com/marketing/how-to-write-meta-description-ht) [Read More](https://info.ift.org/default-blog/attract-visitors-with-compelling-blog-content-sample) 0 Comments [Click here to read/write comments](https://info.ift.org/default-blog/attract-visitors-with-compelling-blog-content-sample#comments-listing) [All Posts](https://info.ift.org/default-blog/all) ## About this blog This is where you give the visitor a brief introduction to both this blog and your company. Keep the intro pithy and punchy. ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic **Institute of Food Technologists**  525 W. Van Buren, Ste 1000 Chicago, IL 60607 Phone: +1.312.782.8424 | Fax: +1.312.782.8348 | Email: [info@ift.org](mailto:info@ift.org) © Institute of Food Technologists    [Terms of Service](https://www.ift.org/About-Us/Terms-of-Use.aspx) | [Privacy Policy](https://www.ift.org/About-Us/Privacy-Policy.aspx) | [Sponsorship & Advertising](http://www.ift.org/mediakit) Stay connected with IFT: [![IFT on Facebook](https://www.ift.org/image_resize_cache/%7B265592B8-6C23-4BAB-BE46-C1865C59D32F%7D_20100322T025112_13x13.gif "IFT on Facebook")](https://www.facebook.com/IFTfoodscience) [![Linked In](https://www.ift.org/image_resize_cache/%7BCFDA81C8-FD1A-45B1-9823-F8387D132EDA%7D_20100205T040138_13x13.gif "Linked In")](http://www.linkedin.com/groups?home=&gid=36409&trk=anet_ug_hm&goback=%2Ehom) ![rss](https://www.ift.org/image_resize_cache/%7B0185A8D6-A63E-473E-8C10-4D510489B473%7D_20100205T040221_13x13.gif "rss") [![Twitter](https://www.ift.org/image_resize_cache/%7BFF5BC354-B5C1-48DB-BD43-96743D779037%7D_20120829T024011_13x13.gif "Twitter")](http://twitter.com/#!/IFT) [![IFT on YouTube](https://www.ift.org/image_resize_cache/%7BF41FC3D1-D851-4829-A4BA-BC3A905DF58F%7D_20100322T025123_13x13.jpg "IFT on YouTube")](http://www.youtube.com/user/IFTlive#p/u) [Help](https://www.ift.org/About-Us/Contact-Us/Solve-a-Problem.aspx) | [Contact Us](https://www.ift.org/About-Us/Contact-Us.aspx)